HOW CEOS OF SMALLER COMPANIES CAN MAXIMIZE
THEIR RETURN ON TALENT.
One of the lessons we’ve learned in our CEO
Roundtable discussions is that we all are too
slow to fire and too fast to hire key management
for our companies. This seminar focused on the
hiring side of the problem. Very few of us think
that we are excellent when it comes to hiring
key executives. We have made mistakes – mistakes
that have been very expensive. And, as smaller
companies, we cannot afford to make these
mistakes very often. Bradford Smart, author of
the management classic Top Grading,
estimates that when indirect costs are fully
counted, a bad hire costs us 24 times the base
salary. Direct costs alone usually are 60% of
base salary.
Larry
Stybel of
Stybel Peabody led a discussion on this very
real problem with a group of CEO Roundtable
members. Often we turn to professional
recruiters to help us succeed at hiring, but
recruiters fail more than 50% of the time to
help us hire an executive who is still with us
in only 12 months – and this rate would be worse
if we looked at an 18-month time frame. Larry
suggests you should always insist on an 18-month
guarantee from recruiters rather than the usual
12-month guarantee. You might also consider
hiring a headhunter just to find candidates and
a professional interviewing and evaluation
resource to help with the final selection.
There are ways to improve our success. Perhaps
most important, we need to have a very
well-defined process in place that is used for
all hiring decisions. We can learn how to do
better interviews. One suggestion Larry
emphasized is to ask for stories from the
candidate rather than to ask direct questions,
and to ask for stories when doing reference
interviews. Repeat the same type of question
several times. See what themes seem to be
repeated between stories and between interviews
– are the themes indicative of the qualities you
need? The prospect is probably better at being
interviewed than you are at interviewing. Some
of us prefer to “trust our gut” rather than have
a disciplined process in place.
But hiring is only the first step – you are
hiring for a reason other than giving a person a
job. You are hiring for results that will
benefit your company. What are you doing after
you hire the great person? Do you have an
on-boarding process in place to help ensure that
the new hire is successful, fast? You have made
a big investment in the hiring process – don’t
just assume the job is over when the contract is
signed. Larry says you need a “platform for
success” to help you get all the return you are
expecting from the new talent you brought into
the company. You need to document the “going-in
mandate” for the new hire. You need agreed goals
and time frames on such questions as:
What needs to be changed in the next 12
months?
What needs to be preserved and honored?
What needs to be left alone for now?
What is the third rail in your company –
that which cannot be touched?
But successful on-boarding doesn’t ensure that
you will get the maximum return on your
investment. You also need to have a well-defined
program to help the new hire (even at top
levels) continue to develop to full potential –
and therefore provide maximum return. Executive
coaching was discussed as one way to help this
process. Coaching is intended not to fix
weaknesses but to develop strengths. Providing
coaching and other special development
opportunities should be seen as recognition of
the potential of the executive to add more value
to the enterprise. Learning is a lifelong
process.
The discussion was very lively and the stories
of mistakes made were plentiful. Running smaller
companies is very difficult, and paying
attention to these issues often gets overlooked
in the rush to fill a hole in the team – and we
are too fast to hire.
For more information on Stybel Peabody,
please visit their website,
http://www.stybelpeabody.com/.
You can see
Platform Success here
and you can check out the most recent CEO
Roundtable run down
here.
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